Creative Direction · Art Direction · Design

Design that
commands
attention.

For over three decades, Joel Kelley has shaped brands that refuse to be ignored—crafting visual identities, campaigns, and experiences that leave an indelible mark.

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EMPOWER
Logo DesignEMPOWER
PUSH
Logo DesignPUSH Performance
FarmJam
PosterFarmJam
Gatesway
Logo DesignGatesway
Nelson Billboard
BillboardNelson Mazda
Vehicle Wrap
Vehicle GraphicsFleet Wrap
The Craftsman

Thirty years of deliberate excellence.

Joel Kelley is a Creative Director, Art Director, and Graphic Designer whose work spans advertising, identity systems, packaging, environmental graphics, and digital experiences.

From Fortune-level manufacturing and healthcare to boutique hospitality and cultural institutions, every project is approached with the same rigor: concept first, execution without compromise.

A card-carrying Cherokee and lifelong student of precision—both in design and in Krav Maga—Joel brings focus, discipline, and quiet intensity to every brief.

30+
Years of practice
9
Addy Awards
20
Citations of Excellence
300+
Projects delivered
Capabilities

From concept to lasting presence.

Brand Identity

Logo systems, visual language, stationery, and complete brand architectures that endure.

Advertising

Concepting, art direction, and campaign execution across print, outdoor, and digital.

Print & Collateral

Brochures, catalogs, sales sheets, packaging, and precision print design.

Environmental

Signage, vehicle wraps, trade-show environments, and spatial graphics.

Digital Direction

Website art direction, app interfaces, and micro-site experiences.

Photography & Retouch

Art-directed photography, illustration, and meticulous post-production.

Selected Work

Evidence of the standard.

EMPOWER logo
Logo Design

EMPOWER

01
Gatesway
Logo Design

Gatesway Foundation

02
PUSH
Logo Design

PUSH Performance

03
FarmJam
Poster Design

FarmJam — Drake Milligan

04
Distinctive
Logo Design

Distinctive Home

05
Soundink
Logo Design

Soundink

06
Nelson Mazda
Logo Design

Nelson Mazda

07
Billboard
Billboard

Nelson Mazda XL

08
Morningstar
Logo Design

Morningstar Academy

09
Cast from the Past
Billboard

Cast from the Past

10
IGNITE
Brochure

IGNITE Leadership

11
Wrap
Vehicle Graphics

Fleet Wrap System

12
Apparel
Logo Design

Gatesway Foundation

13
Tee
Apparel

Performance Tee

14
Coil Cage
Campaign

Coil Cage

15
Recognition

Industry acknowledgment.

Nine Addys, twenty citations, and more—earned before he stopped entering shows twenty years ago. The work still speaks.

Addy Awards9
Addy Citations of Excellence20
IABC Bronze Quill1
IABC Awards of Merit2
PRSA Awards of Merit2
Graphex Citations4
A good fit, from the start

Good work begins with a good working relationship.

Have a graphic problem worth solving? I work directly with business owners and small teams who value thoughtful ideas, clear decisions, and a courteous, collaborative process.

$95 / hourDesign and creative concept development. Scope agreed before work begins.
$800–$1,200Logo design, depending on scope. Deliverables and revisions defined in your proposal.
50% to beginThe remaining balance is due at completion, before final files are released.

Best suited to focused projects with a clear finish, one designated decision-maker, and timely, consolidated feedback. Creative concepts and headline ideas can be discussed as part of the brief.

01 / A few essentials

Your budget helps define scope; it is not a price commitment.

Please continue only if these essentials suit your project. If they do not, another studio may be a better match.

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